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Belgium – Belgian Association endorses EGBA’s online code of conduct

The Belgian Association of Gaming Operators (BAGO) has endorsed the European Gaming and Betting Association’s (EGBA) code of conduct on responsible advertising for online gambling.

EGBA’s responsible advertising code, published recently, aims to strengthen the responsibility of advertising for online gambling in Europe, through the introduction of essential standards for advertising content and dedicated measures for social media. The code applies to all media platforms and has a particular focus on minor protection.

BAGO, whose member companies account for 70 per cent of Belgium’s licensed online and offline gambling market, will now promote the code and encourage its member companies to sign up to the code.

Maarten Haijer, Secretary General, EGBA, said: “EGBA welcomes BAGO’s endorsement of our code and their commitment to promoting responsible advertising. We encourage other associations and companies to sign up to the code and play their part in promoting more responsible advertising across Europe’s online gambling sector.”